What is Twitter For? Part Two of Two
By Cathy Yeatts
If you wish to engage other Twitter users for business contacts, lead generation and so forth, you will need to be mindful not to get your account banned for unsavory behavior. Those using Twitter for business purposes are a bit more directed in their updates; yet you will notice that smart users still work hard to keep the tone casual and conversational, rarely coming with a hard sales pitch. Being overtly sales-oriented is the perfect way to lose followers! Rather, savvy business users craft their updates to provide useful information about their products and services, perhaps providing links that give their followers something of value like a how-to webinar or useful product update.
[caption id="attachment_90" align="aligncenter" width="500"] What is Twitter For? Part Two of Two[/caption]
Business tweeters will invite their followers to sales events where great prizes are given away and deep discounts are offered, or provide their followers with a link to a fantastic coupon. The key for business users is to add value to every tweet so that their followers will look forward to each update and even create a viral buzz by sharing the information with their followers, who might pass it on to their followers, exponentially multiplying the message. Intelligent business users have found Twitter to be an indispensable marketing tool in their efforts to gain and retain loyal and enthusiastic customers.
The point of Twitter depends on your purpose. However, the underlying purpose is really the same - to offer something to your followers that essentially says to them, "Thanks for taking the time to read this. I'll make it worth your while." Your personal popularity on Twitter will grow with that approach, and your business will surely experience a larger profile, greater receptivity to your message, and the reward of higher sales.
Wondering how to use Twitter for your business and networking? This simple beginner Twitter tutorial guide will get you started correctly.
See part one of this article here: What is Twitter For?
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