What is Automated Translation?
Language is foundational to an enterprise's longevity and success in today's global market. The first concern of any enterprise looking to expand its global footprint must revolve around how to utilize language technology and use this innovation to communicate their corporate services and products. One of the most important obstacles in global communication is the lexical differences in languages. Hence, language translation is necessary for communicating in foreign languages. Unless and until the foreign customers infer the meaning of the marketing messages correctly, there is less than one percent chance of their buying it. Therefore, in order to gain foothold in foreign markets, enterprises need to translate content into different languages in near real time. This is easily possible through automated translation. But, what is automated translation?
[caption id="attachment_1105" align="aligncenter" width="630"] What is Automated Translation?[/caption]
Automated translation is the translation of text by a computer, with no human involvement. Pioneered in the 1950's, automated translation is also referred to as machine translation, automatic translation, or instant translation. Automated translation helps enterprises to communicate with customers in the right channel, in the right language and at the right time.
Automation translation systems are of two types namely,rule-based and statistical. A rule-based system uses a combination of language and grammar rules, together with dictionaries of common words to generate a translation.
While statistical systems learn rules automatically by analyzing large amounts of data for each language combination. These systems can be trained for specific industries or companies using additional data relevant to the domain.
Automated translation delivers benefits in several ways:
Accelerates Human Translation Productivity - It speeds up human translation productivity by providing an initial translation for human post-editing to deliver translated content faster.
Improves Customer Service and Satisfaction -It makes content easily accessible to global customers to improve customer service and satisfaction – with on-demand translation of support knowledge base content, cross-language chat, and multilingual email support.
Supports More Languages in Quick Time - It helps to grow revenue from new markets by supporting more languages in quick time.
Enhances Employee Collaboration - It improves employee collaboration by helping employees understand non-native language communication (like emails, documents and websites) through a general ('gist') translation.
Thus, automated translation accelerates global communication to support new market expansion, deliver a positive customer experience, and enable instant access to information in a user's preferred language.
The internet driven technological revolution has altered the way businesses function and have left a deep impact on the global economy. With more tech-savvy customers to serve, business enterprises are faced by challenges to meet the expectation of every individual customer so as to stay successful and relevant within the globally competitive landscape.
Languages are the medium of communication and translation is the process of communicating the meaning of a source language text to a target language text. Translation came into existence after written literature came into use and human translators with their spill-over of source language idiom and usage play a major role in the way most of the languages have been shaped.
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