What is a Distro?
Unlikely young entrepreneurs have created a new successful business modal, despite rising odds against the success of opening an untried business in 2010. A business that has low overheads, needs little financing and catches the feel good mood of the most price wary consumer- a Distro.
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What is a Distro?[/caption]A "Distro," attracts customers from all walks of life- especially fashion conscious customers under 24, who are more likely to be unemployed or short of available cash in our current recession. Following a simple, low cost business plan, which relies on good will rather than mass marketing.
Imagine a cafe owner facing the prospect of closing down their business because of a decline in customers, add a recently graduated designer, and an IT student looking for extra cash. All are facing a grim future unless something changes, and the change could be a Distro.
A cafe owner allows an unemployed designer to utilize a space in his cafe, and she sells her own designer T-Shirts and jeans- all created at home. In turn the cafe, and her designs are promoted on the web by an IT student on eBay, and social networking websites. As the cafe re-invents itself to attract an increasing trade of customers, with free wi-fi, "trendy" music and a chill out atmosphere, to become a distro.
"Distros" are springing out everywhere, particularly in urban areas, where you can shop, meet friends, surf the net and even get your own designer t-shirts created. An idea brought on by the need to survive and thrive in an unsure economy, through cooperation, and creativeness.
Another important reason distros are doing well, is the simple fact they do not have huge set-up costs, which often lead to a loan. No real investment is needed- except the re-design or improvisation of the cafe, second hand machinery to create the clothes, and an old laptop linked to the net.
Despite the fact many retailers are still closing, distros are saving creative designers from an unemployment office, cafes from closing, and students from dropping out of college. All negative factors when governments are looking for new ways to trim costs, and would rather people initiative self-help schemes to help kick start their economies.
A distro could be a new innovative business of the future, as shopping turns into a more personal experience, benefiting people instead of brands, and at the same time creating new entrepreneurs- who are creating new sustainable businesses rather than facing the prospect of long term unemployment.
Discover how to Adjust to Change in an economic crisis, as we approach a new decade of global uncertainty.
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