Saturday, October 20, 2012

What is Brand Credibility?

What is Brand Credibility?


By Effi N. Hatcher


Brand credibility is usually pointed out by marketing specialists as one psychological element that could trigger the purchasing reaction of consumers. Nevertheless, just like with any type of triggers, it can create a positive or negative effect. In this case, it relates to your brand's reputation and its capability (or incapacity) to convert that into sales.

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As a company owner, you must try to change your mindset into that of the consumers. Try to realize how you would perceive various companies and how it affects your purchasing choices. Most often, consumers would opt for those businesses that are deemed to be experts in their respective industries.

Other elements that affect your purchasing patterns would include longevity, which includes the years that a company has been in existence. This shows their mass appeal and quality of their service or product given that it has been favored by a certain demographic and for that given period. This is what credibility in branding is about: the perception that people have of your business or company.

Building Credibility

Now that you understand what brand credibility is, you must face the tougher question: how do you build it? This is even more difficult for business newbies or business startups because there is a lot of work to be done. Aside from that, you need to continuously feed it so as to be able to maintain that credibility that you have built up for your business.

Credibility is the center of every business. Even though you provide quality products or services, if your customers perceive your business as incapable of offering such level of quality, then it would be of no use. It would not be able to verify your business as a reliable choice among several possible competing choices in the market.

To create brand credibility, you need to meet up with the following categories:

• Non-verbal such as your logo or image,

• Verbal efforts through marketing or advertising,

• Mission and Vision of the business to reflect your organization's values,

• and, Central operations that is crucial in delivering your guarantees to the customer.

Following are tips on how you can build credibility towards success.

Customer Perceptions

You build this initially by doing business that satisfies your customer. When you make advertising campaign claims about your product or service, you need to meet or exceed their expectation standards to be able to build that positive perception about your business. First impressions always last, so you need to make a good first impression if you want to increase market share.

Highlight Business Skills

No matter of what product or service you are offering, you must demonstrate your skills in that given field. Show data and statistics that serve as facts to what your business is capable of delivering. That is why most companies or websites advertise with testimonials to demonstrate the results of using their product. When consumers see actual results, it extends from your products to your overall company image.

Consistency

As previously mentioned above, building credibility is not a one-time process. Instead, you must also work on maintaining and enhancing it. After all, one slip-up could easily trump the reputation you have built. Consistency then becomes of utmost importance in your business. It must be aligned with all processes involved in your business procedures, from advertising, to the marketing, and production.

If you want to attain a certain level of standard, it must be true for all levels of business operation since this will serve to back up your integrity. Learn to follow the essentials of building and establishing brand credibility for it is one important aspect in achieving longevity.

I'm online marketer for many years with a strong backup in marketing and sales online and offline, I'm also the Author of "Branding on Steroid" for local business and the creator of several step by step build your brand guide's for local businesses.

http://effinhatcher.com/

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